CEO
Valerie Bucher
Valerie grew up inside the travel industry, studied Artificial Intelligence at University College London and Computer Science at the Technical University of Munich, and built software at Capgemini, where she met Michael.
LinkedInA traveller intelligence layer for the travel industry
The real journey begins in conversation.
Travel advisors have a unique competitive advantage: direct relationships with travellers. SayTrip captures that value at the source and makes it usable across the business.
Valerie BucherFounder & CEO
Travel is deeply personal. I love the window seat; my co-founder Michael takes the aisle. It’s these small preferences that make travel meaningful — but hard to get right at scale.
Today, most travel technology personalises based on past bookings. But real personalisation starts earlier: in the conversation. When a traveller explains why this trip matters now. When hesitation and emotion say more than words.
Advisors capture that every day. Yet much of it disappears just as quickly.
For an industry built on human relationships, that felt like the wrong thing to waste. So we built SayTrip — a quiet infrastructure turning advisory conversations into structured, lasting knowledge, allowing that advantage to scale.
Because itineraries can be booked anywhere. What brings people back is trust. And trust is built in conversation.
Who we are
Two founders with a technical background, one shared conviction: technology should strengthen the human relationship, not replace it.
CTO
Michael Mayer
Michael has spent his career building secure, reliable systems, with experience across cloud architecture, infrastructure security, and compliance. That expertise has shaped SayTrip from day one. Previously at askUI and Capgemini, Michael studied Information Engineering and Management at the Karlsruhe Institute of Technology.
LinkedInWhat we believe
Four principles shape how we build SayTrip.
01·
Relationships grow through memory.
People return to advisors who recognise what matters to them — over years, not just over one trip. Memory is not a soft detail. In travel advisory, it is part of the service.
02·
Context beats transactions.
Two travellers can book the same destination for entirely different reasons — one wants recovery, the other adventure. Most systems understand the booking. SayTrip understands the why behind it.
03·
Sourced beats guessed.
Every fact in the layer points back to the moment it was said — by whom, in which conversation, in which context. What used to be a fragile mix of memory, interpretation and gut feeling becomes traceable customer knowledge.
04·
The best infrastructure is invisible.
SayTrip should never add work to the conversation. The advisor stays fully engaged with the traveller, while the context from that conversation quietly becomes structured intelligence — ready to work across the agency and the tools it connects to.
The
traveller intelligence
layer.
This is the layer we’re building.
Traveller intelligence that begins in a conversation, compounds across every trip, and works across the entire travel business.